Sony Wants to Put Entertainment Rights On-Chain

Sony is leaning further into crypto, and this time it's all about entertainment. The company is reportedly planning a native token built around its Soneium blockchain, with the goal of bringing music, gaming and media rights on-chain.

What's the Idea

Soneium is Sony's Ethereum layer-2 network, built to let creators tokenize intellectual property like royalties, licensing deals and artist revenue shares. A native token would give the ecosystem its own unit for payments, rewards and governance, instead of relying purely on ETH for gas and incentives.

Sony has already been testing the waters here, including a partnership to tokenize K-pop artist IP, so a dedicated token feels like the next logical step rather than a surprise pivot.

Why It Matters

If one of the world's biggest entertainment companies actually ships a working token for rights and royalties, it could push the whole "tokenized IP" narrative from niche crypto experiment to something mainstream labels and studios take seriously.